Hike Code
Marketing
Challenge
In a remote work environment, company values were just text in employee handbooks - employees weren't truly internalizing or living by Hike's core values in their daily work. The values felt abstract and disconnected from everyday tasks.
Solution
Created a bi-weekly (Monday & Thursday) campaign with visually striking quote cards representing Hike's 10+ company values, shared across internal groups.
Key Results:
85% engagement rate on posts
60% improvement in culture survey scores
90% of employees now recall company values (up from 30%)
200+ interactions per post
Client
HIke
Deliverables
Campaign Design
Year
2024
Role
Cultural Storyteller
Top Talent in Every Role
Excellence Quest
High Standards
Bar Raiser
Continuous Growth
Mission‑Driven
Excellence
Mission-Driven
A deep desire to do great work. A relentless quest
for excellence in everything.
Missionary over mercenary mindset. Care about impact
in the world, not just personal gain.
Pro Sports Team
Energy Positive
Discipline
Trust
Meritocracy
Debate Hard
Trust
Team-First
Trust each other’s backs. Build deep trust and keep high 'say to do' ratios.
Surrender Me for We. Put team success
above individual recognition.
Owner Not a Renter
High Standards
Self‑Directing
Resourceful
Radical Responsibility
Company Ambition
responsibility
Ambition-Aligned
Take radical responsibility. Own everything, both actions and emotions completely.
Company ambition ≥ self ambition. Personal growth
equals company growth.
Customer Obsession
Customer First
Proactive Solutions
Build Trust
Deep Empathy
Romantic Value
Customer-First
Proactive
Start with customer, work backwards. Every decision
begins with customer impact.
Proactively solve on behalf of customers. Don’t wait
for external pressures to improve.
Think Deeply & Exercise Good Judgement
Ask Why
Rigorous Priority
Quality Thinking
First Principles
Simplify
Clarity
Wisdom
Quality of thinking is inversely proportional to assumptions.
Challenge assumptions to think better.
Judgment as primary decision-making mode. Use wisdom
over just data for strategic choices.
Builder DNA
Innovation by Building
Creative Process
Build & Make Magic
Craftsmanship
Customer Wow
Builder’s Mindset
Delight
Innovation happens through building. Not through docs or
spreadsheets, but actual creation.
How do we get customers to say 'wow'? Constantly
push beyond ordinary to create magic.
Tinker & Iterate
Course Correct
Antifragile
Be Insatiably Curious & Keep Improving
Early Feedback
Seek Truth
Curiosity
Antifragile
Look for best answers (truth) over trying to look good.
Avoid superficiality through genuine curiosity.
Antifragile mindset. Setbacks plus reflection
equals exponential progress.
Move Fast & Be Dynamic
Disagree & Commit
Bias for Action
Reduce Cycle Time
High Velocity
70% Info
Action-Biased
Decisiveness
Tremendous bias for action. Speed is a competitive
advantage we actively pursue.
Comfortable making decisions with 70% information.
Perfect certainty leads to missed opportunities.
Dream Big, Be Bold & Think Long‑term
Audacious Ideas
Bold Decisions
Big Goals
Clear Plans
Long‑term Patience
Boldness
Vision
Make bold decisions, not timed ones. Have courage to work
on audacious ideas and big goals.
Comfortable being misunderstood short-term for long-term gains. Patience for controversial but right decisions.
Hi there 👋
Unlock the hidden treasure
on the big screen🖥️
Mobile’s still getting a makeover 🚧
Catch the magic on desktop ✨