F&B Menu
Design
In 2018 I partnered with Flying Saucer Café and Biryani Blues to redesign their menus and enhance the in-dining experience through impactful design and storytelling. Within 3 months both brands saw a 12% rise in customer engagement, with diners actively referencing menu visuals while ordering.
Client
Biryani Blues
Flying Saucers
Deliverables
Menu Design
Illustrations
Year
2018
Role
Concept to Execution
Challenge
Elevate the dine-in menu while preserving the brand’s Indian roots.
Solution
Blended rich colors, traditional motifs, and vibrant food photography to create a premium, culture-rich experience. The wooden binder and illustrated details added warmth and authenticity without compromising clarity.
Challenge
Rebranding for a bolder “Version 2.0” that felt witty, modern, and memorable.
Solution
I used bold typography-led statements like “The meat is so JUICY café” to add attitude, paired with hand-drawn food illustrations for charm. A minimal black white red palette made the menus pop while keeping the layout clean and expressive.
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